PUR Cosmetics 100 FOUNDATION SHADES?! I'm Confusion Luv | Jackie Aina

What happens when PUR Cosmetics creates a foundation shade range of 100 SHADES?! Will it be gimmicky? Will it be a flop? Let's talk about it!
P R O D U C T S M E N T I O N E D:
PUR 4 in 1 Love Your Selfie Foundation bit.ly/2HDnvL9
Alissa Ashley x MAC Lipstick bit.ly/2VOGPPt
Too Faced Born This Way Foundation (my shade is Chai) www.toofaced.com/jackie

C O N N E C T W I T H M E:
instagram: @jackieaina
snapchat: jackieaina
facebook: Jackie Aina
twitter: @jackieaina

B U S I N E S S:
For business inquiries please contact jackie@rare.global

*Some affiliate links are used, which means I may receive a commission should you decide to click that link and make a purchase. My content is 100% not influenced by brands, PR products received, usage of affiliate links, or brand partnerships.

Changing the standard of beauty, one tutorial at a time :)
Phil 4:13



  • PEEPUL - before commenting about my feedback, PLEAZ watch the video IN FULL. I beg, seriously. We saw what happened the last time a beauty brand tried to stunt on us with 60 shades (and how much of a flop that was) OF COURSE people are going to be skeptical of 100 shades! A lot of shades does not mean they are all QUALITY and wearable!!!!

    Jackie AinaJackie AinaΠριν μήνα
    • That thing of you chanting your own name....weird....

      onlooker4564onlooker4564Πριν 27 ημέρες
    • 👏👏👏👏👏👏👏

      Grace RicciniGrace RicciniΠριν 29 ημέρες
  • 100 shades?......we are really need that number of shades?

    Angie KistilAngie KistilΠριν 2 ώρες
  • Thank you for clarifying about swatching shades on different skin tones.

    candy knightcandy knightΠριν ημέρα
  • They went “100” % the way Get it 100 % and 100 shades

    Dominic's WayDominic's WayΠριν ημέρα
  • I love you Jackie. Period. All bad mind & bad attitude kiss her feet. Team Aunt Jackie.

    solissolisΠριν 2 ημέρες
  • And that’s exactly what I did. Watched another video 🤣

    jayla bryantjayla bryantΠριν 3 ημέρες
  • You are teaching me soooooo much about makeup. ❤

    Blu BlaqBlu BlaqΠριν 3 ημέρες
  • it kind of upsets me seeing the jump in shade between the tan and dark. like it is kind of extreme. even tho this is quite good with the diversity the entire makeup community needs to step it up. there are a bunch of slightly different and varying shades in the light but in the dark all the shades are very different and there are definitely shades missing in between. it’s really upsetting because i’m someone who is quite fair but i’m just seeing the favouritism and how unbalanced it is. very disappointing with the entire community with how this is really good but still there is so much improvement that is needed

    Ivy AikenIvy AikenΠριν 3 ημέρες
  • honestly everyone gave this foundation an Amazing review, i think the beauty comunity is sleeping on this!!

    artemisia trifoneartemisia trifoneΠριν 4 ημέρες
  • I don’t think that 100 shades is gimmicky some of us haven’t ever found a perfect shade

    Joy YiJoy YiΠριν 4 ημέρες
  • People say there’s not enough shades and then they say there’s too many shades. No one will ever gonna be happy with what brands do.

    Skye bouwkampSkye bouwkampΠριν 5 ημέρες
    • People were happy with Fenty and their foundation range.

      AshleyAshleyΠριν 2 ημέρες
    • people don’t watch THE FULL VIDEO before commenting and it shows. those of us who are used to being left out are allowed to be skeptical.

      Jackie AinaJackie AinaΠριν 5 ημέρες
  • for those of us ordering online, they have an EXTREMELY extensive shade matcher on their website. I tried it out with several of my foundations and got the same result every time! Way to go, Pur!!

    Mollie SchonbergerMollie SchonbergerΠριν 8 ημέρες
  • Teint Idole is over-rated imho. I used to use it, the coverage sucks.

    doorframepushdoorframepushΠριν 8 ημέρες
  • Pls do a video with the fam!

    Charity SmithCharity SmithΠριν 10 ημέρες
  • If you think about every race has their own definition of what is dark for them so it makes sense that their are some colors in the dark category that aren’t dark to you, but they may be dark to people in other cultures who’s used to lighter skin. Does that make sense ?

    McKenzie JonesMcKenzie JonesΠριν 10 ημέρες
    • that once again ignores specific demographics of people who ACTUALLY are dark. For example there are some Asian cultures who are just as dark as black people are. If we continuously allow what is the “majority” (white) to set the standard a lot of us will continuously be left out.

      Jackie AinaJackie AinaΠριν 10 ημέρες
  • wait.. thats it... out of 100 shades thats the darkest? DISPICABLE JACKIE. snd @PURcosmetics 100 fuckin shades means nothing if theres barely any dark shades. white society strikes again competing w each other n not caring b the consumer. ITS NOT AB HOW MANY SHADES U HAVE IN TOTAL ITS AB HOW MANY DARK SHADES THEIR. like jackie said this is a gimmick

    Ana AllenAna AllenΠριν 10 ημέρες
  • Jackie...did you just hit the whoa? Lmao

    Super KaySuper KayΠριν 11 ημέρες
  • Thank you for the review. I decided to make a purchase based on your review and used your swatches to pick a shade. The foundation is so great but the brush is just okay. I have been wearing the foundation for 2 weeks and I've been getting so many compliments. When I ask people if they know you everyone is like "of course". I have connected with so many people who also follow you. Thank you Jackie for the swatches and for your honest review. Love from Canada! 💕

    A IsseA IsseΠριν 11 ημέρες
  • I love you!

    Victoria StoneVictoria StoneΠριν 12 ημέρες
  • 1,000 shades next

    Fermin Ortiz JrFermin Ortiz JrΠριν 12 ημέρες
  • Where would you suggest going to get a foundation shade match that would have access to a range of good products.

    Jamie HargroveJamie HargroveΠριν 12 ημέρες
  • The mind your childcare comment hit me hard lol

    Jamie HargroveJamie HargroveΠριν 12 ημέρες
  • Jaaaaackie WHAT foundation brush is that? Dang I want to try it

    LB Lipney-BurgerLB Lipney-BurgerΠριν 13 ημέρες
  • Thank you Jackie for remaining focused and bringing the people what they came for: an honest makeup review. We appreciate the time, effort and insight you put into this review. Keep it up!

    Oblong Polka DotsOblong Polka DotsΠριν 13 ημέρες
  • Your so pretty and funny it not fair you don't even need make up

    ren oopsren oopsΠριν 14 ημέρες
  • Thanks

    Trice TymeTrice TymeΠριν 14 ημέρες
  • “Yes my thumbnail is missing”. *I deadass thought she meant the video thumbnail*

    The Fallen StarThe Fallen StarΠριν 14 ημέρες
  • This was such a thorough review. Thank you!

    A Jar of JamA Jar of JamΠριν 14 ημέρες
  • Sis send me my shade!!!!

    The Fallen StarThe Fallen StarΠριν 14 ημέρες
  • thanks for such an in depth review! you look amazing

    ahgase kaylaahgase kaylaΠριν 15 ημέρες
  • Your makeup looks good.

    nehv78 Smnehv78 SmΠριν 15 ημέρες
  • I might need to go buy that

    z a myersz a myersΠριν 15 ημέρες
  • only you could complain that 100 shades doesn't fit your standards of the categories... like girl chill you're far from the darkest shade available and there are a variety of undertones... girl you reaching

    Lexi HammLexi HammΠριν 15 ημέρες
    • if you don’t have dark skin and you watch my videos you do not get to boss me around about what criticisms are unnecessary. women like me have been excluded from the industry for decades. sit this one out. not everything has to appeal to you, Lexi.

      Jackie AinaJackie AinaΠριν 15 ημέρες
    • I don’t know how you skipped over the part where I actually pointed out the shades are actually diverse and run very dark. how are YOU, someone 10 shades lighter than me, going to tell me, who is actually of dark skin, what I should consider dark enough? who are you in general? because a lot of you think tan is dark and this is why it’s important to have dark skinned black women in the forefront to share THEIR perspectives on what is considered dark enough and what isn’t.

      Jackie AinaJackie AinaΠριν 15 ημέρες
    • @Jackie Aina you literally were saying that the shades in "dark" weren't dark... like dude there were still plenty to go through that would be deep enough for you and those deeper than you... it's such an unnecessary criticism

      Lexi HammLexi HammΠριν 15 ημέρες
    • what are you even talking about like did you even watch the video...

      Jackie AinaJackie AinaΠριν 15 ημέρες
  • I am gonna try this......just because you said I should be able to find my shade and its light weight.

    Gwendolyn SolankeGwendolyn SolankeΠριν 15 ημέρες

    Mack Doesn’tMack Doesn’tΠριν 16 ημέρες
  • Jackie did you just hit the whoa? 😂😂😂

    Super KaySuper KayΠριν 16 ημέρες
  • I’m interested in this

    Betty BaneBetty BaneΠριν 16 ημέρες
  • Jackie:yes my thumbnail is missing, mind your own business and worry about your childcare Me: Tass 😂😂😂😂😂 *cant breathe *

    Natty LNatty LΠριν 16 ημέρες
  • Who else will give the entire video a thumbs up because Jackie made ONE funny comment? 🙋🙋🙋🙋😂

    Books Boots and MusicBooks Boots and MusicΠριν 16 ημέρες
  • When creating the dark category I think they should actually consult several mediums, medium deep, medium dark, dark, medium deep, deep dark etc people of color to gauge the amount of shades they need to produce then average how many categories they need cuz tbh it makes no sense sending out products and calling it diverse if you're not including half of the population that you're targeting when creating and gauging various shades. Because I know that there are many of our people out there who are so dark they have to literally contour with black eye shadow because they can't find their shade so yes it is a step but we need more. Because I am certain that the number of tones and shades of ppl of colour out there does not stop at just a few deep shades.

    The DodoThe DodoΠριν 16 ημέρες
  • Okay but when I think of olive , I think green ?? Somebody help me out 😭

    Charis SimsCharis SimsΠριν 16 ημέρες
  • O fawk nooo. Where is the theme song sis!! 😂😂

    Audriana TonyAudriana TonyΠριν 16 ημέρες
  • Guys i just started my youtube chanel from zero, would appreciate some love ❤️

    Angie HoyosAngie HoyosΠριν 17 ημέρες
  • 🤠

    IndiaJLIndiaJLΠριν 17 ημέρες
  • It feels like ester lauder double wear

    Aida GAida GΠριν 17 ημέρες
  • This girl is good. Lol. Jackie Jackie Jackie. Jackie Jackie

    Nadia NanetteNadia NanetteΠριν 17 ημέρες
  • It looks like that shade matches you perfectly!

    Mary MacfadzenMary MacfadzenΠριν 17 ημέρες
  • does anyone know what lashes she’s wearing? 🙏🏻

    Nikki RaynorNikki RaynorΠριν 17 ημέρες
  • Their website is helpful too with finding your shade.

    kilyssahkilyssahΠριν 17 ημέρες
  • Contacted PUR and they said Ulta decided on the number of shades they would have in the store and which ones, not PUR

    Beatrice2 2Beatrice2 2Πριν 18 ημέρες
  • Jacki the real MVP tho, suggesting tester bundles for us to find our match in this collection! I'd buy several of those bundles.

    Andrea GuerreroAndrea GuerreroΠριν 18 ημέρες

    Boi I think notBoi I think notΠριν 18 ημέρες
  • AUNTY JACKIEEE could u make a video of urself fasting for 12 hours like us muslims?

    kldruhkldruhΠριν 18 ημέρες
  • I would love to have this collection because i have no idea what is my shade or undertone. And a lot of cosmetic stores by me doesn't have a lot of variety

    Amoy Hong PingAmoy Hong PingΠριν 18 ημέρες
  • Where can I buy the minis?

    alwayzjelloalwayzjelloΠριν 18 ημέρες
  • I consider myself in the light to medium category in most foundations, so I was surprised to be in the tan category for this one.

    alwayzjelloalwayzjelloΠριν 18 ημέρες
  • During the summer I am about your complexion, living in Germany is interesting on finding shades. But when your African hair braider call you light in July. There are a lot of shades darker than you.

    cherrypie37cherrypie37Πριν 18 ημέρες
  • She looks like she isn’t even wearing foundation! Wowowowow

    Sunset GaoSunset GaoΠριν 18 ημέρες
  • I have hope that with 100 shades undertones will be easier for all of us and everyone should have that near perfect match without second guessing or having to mix or manipulate to “make it work” and they look so moisturizing and smooth 😍

    MelonMonay95MelonMonay95Πριν 18 ημέρες
  • Pores? WHERE?!?!

    Kennedy MontanyeKennedy MontanyeΠριν 18 ημέρες
  • “No pores found...error 404” 💀. Loved this review!

    Courtney BraceyCourtney BraceyΠριν 19 ημέρες
  • "100 shades of what SIS? Who is YOU shading? YOURSELF!!??" *Jackie STAPPIT 😭😭💀💀!!* Kite m' viv souple (let me live, please) 😩!!!

    Eva MarvaEva MarvaΠριν 19 ημέρες
  • Pretty foundation and I also have dry and oily combination skin. It's like for the dark shades it's to light and thanks for sharing your information.

    Maraviar McCoyMaraviar McCoyΠριν 19 ημέρες
  • I bought the pressed powder for my daughter last night, it looks amazing on her!

    jdeang817jdeang817Πριν 19 ημέρες
  • Your skin looks beautiful. Even before the foundation!! Gurlllllllll. Love this video. You made me want this foundation even tho I don’t wear full coverage lol

  • I wonder if the lighter shades in the categories are supposed to be possible concealor shades for the foundation shades in the category.

    Justine DeruyckJustine DeruyckΠριν 19 ημέρες
  • i love that you upload so much 💙 i never get tired of hearing you & laughing at how silly you are 💙💙 love you auntie jackie 🥰

    Ashley MarieAshley MarieΠριν 19 ημέρες
  • Shoooooooot, that foundation made your skin look FLAWLESS

    doombuggy123doombuggy123Πριν 19 ημέρες
  • Cool heading there now!

    AngelsHikariAngelsHikariΠριν 19 ημέρες
  • Jackie is the female version of Kevin Hart. She makes me laugh so hard! Love ya girl!

    Monica WilliamsMonica WilliamsΠριν 19 ημέρες
  • Does... does she not realise that because something is light on her doesn't mean it's automatically light... like gurl if someone who was deeper then you put on YOUR foundation match it would look white on them. The shade range was bomb and FOR EVERYONE and ya'll still find a way to put down a brand that's so clearly trying...

    my dostmy dostΠριν 19 ημέρες
  • Maybe it’s just on camera but DG6 looks exactly like your skin ❤️

    Aza BriandAza BriandΠριν 19 ημέρες
  • I got so many goosebumps thinking about how much she changed the makeup world for us brown skin gals omg I’m shook

    Laporsche La BelleLaporsche La BelleΠριν 19 ημέρες
  • Keep killing it I love your reviews! This is Cat I met you at the elfbeautysquad event in NYC! I hope all is well and remember how you said keep pushing with my ASL? I’m still doing that 🔥🙌🏼❤️

    Catherine MartinezCatherine MartinezΠριν 20 ημέρες
  • That's a generous pump, i do love me a generous pump.... Me too sis, me too

    Sabrina MitchellSabrina MitchellΠριν 20 ημέρες
    • Sabrina Mitchell girl 👏🏻 I just choked on my Reese’s puffs!

      MUMT KaylaMUMT KaylaΠριν 15 ημέρες
  • Can you do a video about shade matching to your sisters and cousins?

    Gwen's WorldGwen's WorldΠριν 20 ημέρες
  • Jackie you look so beautiful!!

    Heather MonroeHeather MonroeΠριν 20 ημέρες
  • 👑👑👑👑👑

    Isaiah JeromeIsaiah JeromeΠριν 20 ημέρες
  • Sadly the ulta's in my area do not carry the deeper shades, surprise, surprise.

    Krys_talKrys_talΠριν 20 ημέρες
  • That's a pretty foundation on you girl!

    Classy LadyClassy LadyΠριν 21 ημέρα
    • thank you!

      Jackie AinaJackie AinaΠριν 21 ημέρα
  • Yes!! I'm glad that this foundation worked for you and wore so beautifully. Looks like PUR really came out the gate SWINGING 🙌❤

    Briante EppsBriante EppsΠριν 21 ημέρα
  • I don’t even wear foundation anymore, but I NEED this! It’s soooo glowy.


    Jordan FincherJordan FincherΠριν 21 ημέρα
  • No pores found... error 404!! 🤣🤣🤣🤣

    Ruru HomeRuru HomeΠριν 21 ημέρα
  • Ok so now I have to immediately buy the milk primer AND this foundation. Thanks Jackie

    Nicole RocamoraNicole RocamoraΠριν 22 ημέρες
  • Love watching you, always making me laugh!😂❤️

    Alejandra GarciaAlejandra GarciaΠριν 22 ημέρες
  • Hey @jackieaina I think your Instagram was hacked bc for some reason I’m blocked. Would love it if you could reach out so I could continue supporting you on all your platforms❤️

    Halie KnowlesHalie KnowlesΠριν 22 ημέρες
  • OK ! So am I the only person digging this calm black look or whatever 😁

    Ashley Smith !Ashley Smith !Πριν 22 ημέρες
  • I swear I freaking love herrrrr! 😂💀

    Jai FierceJai FierceΠριν 22 ημέρες
  • Auntie just start your own cosmetic line pleaseeeeeee!!!! 😩😩😩😩

    Tatyanna AaliyahTatyanna AaliyahΠριν 22 ημέρες
  • Love the content! But please do an updated best concealer video!!! Thank youuuu

    Mrudula AkkinepallyMrudula AkkinepallyΠριν 22 ημέρες
  • Jackie is basically the iiSuperwomanii of the beaut community

    Sugru YSugru YΠριν 22 ημέρες
  • You seem angry in this video....

    K HK HΠριν 22 ημέρες
  • So how do you get the full box

    Jalah DavisJalah DavisΠριν 22 ημέρες
  • I really wanna go get this now. Look what u made me do! Making me wanna spend money! I'm supposed to be saving!! Lol. Love you gurrllllll!!!!

    Lizzeth MoralesLizzeth MoralesΠριν 23 ημέρες
  • I love the way you support other influencers of color. Nyman actually shouted you out on one of her last videos as well. Kudos ladies. I love it!

    Maxi EdwardsMaxi EdwardsΠριν 23 ημέρες
  • I'm LIVING for this eye look and the foundation is truly flawless based on your and Alissa's video

    Briana HanksBriana HanksΠριν 23 ημέρες
  • Imagine my surprise to realize I was “dark” in makeup. Up until the last couple years even being medium by black standards my shade has been one of the last shades in the line or I’m forced to mix the jump between two shades just left me out completely

    Miz HoneyMiz HoneyΠριν 23 ημέρες
  • Buuut whyyy is it soo hard to make deep deep dark foundations?? I dont get it...Is there some ingredient thats expensive or? Not enough help in the lab? I mean Nyma's skincolor +++ needs bronzer, contour and foundations...fair foundations are all over, we dont need more fair foundation options!!

    Malene von-AhnenMalene von-AhnenΠριν 23 ημέρες
  • "Calmfully" 🤣🤣🤣

    AngelaMUAAngelaMUAΠριν 23 ημέρες
PUR Cosmetics 100 FOUNDATION SHADES?! I'm Confusion Luv | Jackie Aina